Grow fast or die slow: Focusing on customer success to drive growth
Grow fast or die slow: Focusing on customer success to drive growth | McKinsey & Company (www.mckinsey.com)

Technology and software companies spend millions acquiring new customers, yet customer retention is what separates top performers from their competitors.

**Three big takeaways**

1) Invest appropriately in building a high-performing customer-success organization

2) Think about the full customer journey and tailor your approach

3) Use analytics to gain an advantage

4) Measure, measure, measure

5) Let your customer-success organization be the ‘learning engine’