Sport Marketing to Marketing Resume

Hi Everyone!

I currently am an Athletic Marketing Graduate Assistant in the West Virginia Athletic Department, while I am also completing my MBA and Master's in Sport Management. I have started to look at other job opportunities for marketing at an agency outside of sport, but all of my experience is sport related. 

What can I change to make my accomplishments more related to a marketing firm that doesn't deal specifically with sports? In this next year of school, what do I need to learn and improve on to be considered for an entry level marketing position?

Any advice will be greatly appreciated!



Agreed with Chris' advice. But, I would add that you should avoid applying at entry-level jobs because you'll come off over qualified. 

If I were you, I'd start with Manager-level positions or jobs that explicitly list that an MBA is preferred. 

Good luck!

Hey Gina -

Before I go into general advice, I wanted to ask what industry you're trying to get into because resume best practices will vary depending on the audience. For example, if you're trying to work as a growth marketer at a startup, my advice would be to create a less design heavy resume. But, if you want to do brand marketing at a CPG company, then a design resume might set you apart. Let me know what you're thinking and we can chat more.

Some general feedback:

Because of the format of your resume, I found it hard to immediately see that you have an MBA. Assuming you make a text-version of the resume, I would consider putting your new MBA in the education section at the top since it's your newest accomplishment (and worth highlighting)
Depending on the job you're going for, the titles of your three jobs might tell a strange story. Your Director position will be the most interesting to a potential employer, especially if you're applying for a manager, sr. manager, or director position, but it's not listed at the top. Then, if I scanned your resume from top to bottom, it seems jarring that you went from a Director to an Assistant. This will be something you can easily explain in an interview, but since you only have a few minutes to tell a convincing story, you have to put your best foot forward. I would probably break these up somehow so you can have your Director title at the top. Another solution, would be to change your title from Director of Social Media to Social Media Lead or something so that the title change isn't as jarring. 
Love your use of real numbers and metrics. 
Edit sections where you have just one or two words on a whole line. It takes up unnecessary space, and if you can edit things down, it gives you a chance to increase spacing between bullets to give your sections room to breathe or a chance to write another bullet

Thank you so much for your feedback. I am looking to continue working in social media marketing, digital marketing, and branding just not in athletics. 

I definitely think I need to change the title of that position because I managed the social media accounts for a student organization of about 6,000 people which doesn't really have the same title comparison to a director of social media at an agency. 

Got it. Another way for me to phrase my question is: are there any companies or products you'd want to work for? That often helps narrow down the advice. For example, I really liked comic books so a lot of my resume and cover letter was focused on highlighting both my marketing experience and then my passion for comics.

It might seem silly to pepper those in, but those little bits of deep industry knowledge do help.