I currently am an Athletic Marketing Graduate Assistant in the West Virginia Athletic Department, while I am also completing my MBA and Master's in Sport Management. I have started to look at other job opportunities for marketing at an agency outside of sport, but all of my experience is sport related.
What can I change to make my accomplishments more related to a marketing firm that doesn't deal specifically with sports? In this next year of school, what do I need to learn and improve on to be considered for an entry level marketing position?
Any advice will be greatly appreciated!